Play

If you had asked me earlier this year – Which social media platform is the go to source for sharing what you wore, what you ate or where you travelled? I would’ve said, “I don’t know” and guessed that Facebook, Twitter and Instagram were pretty much all the same.  But there’s really no question on which one is King.  That’s Instagram.  It’s not just for photo sharing anymore.  It’s big business and the stats back it up.

In this podcast episode Jennifer and I celebrate our 14th wedding anniversary by staying at the beautiful Hotel Indigo in Athens, Georgia.  Join us as you hear our candid conversation as we discuss some of the steps Jennifer has taken in order to grow her JennySue Makeup Instagram page by 27% over the last 15 weeks.

Some steps she has taken to grow her followers include, strategic giveaways, only posting pictures in the “square” format, commenting on other accounts and leveraging her self-professed very strong emoji game, among other tactics.

But it’s not just Jennifer who is turning to Instagram to help tell her overall brand story.  Other bloggers, companies and small businesses are also seeing success with their Instagram account.  One of the most telling articles on the impact of Instagram in the social media universe can be seen from a Forrester Research study conducted in 2014.

Hear are some other topics and people discussed in this episode.

  • Jennifer mentioned Jessica Camerata, she’s a co-founder of the Southern Blog Society, and sent us the tweet from the Atlanta airport mentioned in this episode.  Jessica’s cute fashion blog is My Style Vita.
  • Naturally, Scott heads up the Instagram and Twitter account for this podcast but he also has his own film production company where he makes small videos and movies for people who want to take those videos just wasting away on their personal devices and make them into something more memorable.  JaWaViFilms Instagram :: JaWaViFilms Twitter :: JaWaViFilms Website
  • AllGood Lounge is one of our favorite bars to hang out in or grab a quick happy hour drink.  It’s the one with the cool spiral staircase.

 

Thanks for Listening!

Thanks so much for joining Jennifer and me again this week. Have some feedback you’d like to share? Leave us a message in the comment section below!

But, if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Yeah, uh, we don’t have those installed just yet. Oops. Regardless, you know how to copy and paste a link into whatever social media site you desire, right?

Also, please leave an honest review for “Making It Up As We Grow” on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! Here is a simple “walk through” I made to help you understand how to review it on your iPhone. Each Rating, Review and Subscription matters a ton in how our show is ranked and we read all of them (sometimes twice in one day)!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, and follow us on social media.

Twitter :: Facebook :: Instagram

Other Links:
Music for this Episode: Birocratic – His discography is awesome. Stop by and buy his music.  Additional Music was by Macroform.  You can find his music here.
Website design: Carolyn Marquez at RunRuffian

Play

Beginning one Sunday morning at the ridiculous hour of 4:15am, Jennifer (aka JennySue Makeup) gets ready to step out of her comfort zone and travel to New York City to attend an makeup industry event called The Makeup Show.  What was it like?  Did she meet anyone famous?  It’s all in this short 30 minute episode via a video diary that she recorded while traveling.  She did a great job documenting the good, the bad and the always annoying, inappropriate accessory habits of people wearing sunglasses indoors.

For this episode, think of Jennifer as a jet setting star of a Bravo TV show and think of me as the Andy Cohen, interviewing her and helping to move the story along.

This trip took place in May, but in May, we hadn’t launched our podcast yet.  So, that’s why its about 11 weeks behind.  Here are two very detailed blog posts Jennifer wrote that will help fill in some gaps and provide beautiful pictures about her stay.  Day 1 in NYC & Day 2 in NYC.

Some links to people and places mentioned during this episode:

  • The Dream Hotel Downtown in NYC.  In Jennifer’s words from her blog post, “I enjoyed a much needed glass of wine but the pool after winding down from a long day at The Makeup Show (which is rare in NYC for a hotel to have an outdoor pool!). Isn’t this architecture and scenery just spectacular?! I couldn’t get over how beautiful and mild the weather was in New York and how lucky we got to be there with all of this sunshine.”
  • Jennifer is a “Power Primper” for the beauty app, Pretty In My Pocket or PRIMP.  It’s a free app and I asked our friend Caroline Van Sickle, the Founder and CEO to describe what makes PRIMP a must have for women and beauty consumers?

    “Primp is a community that helps you discover beauty products from the recommendations of other women.  We are a total contra to superficial photoshopped models in magazine ads.  Instead, we enable the delivery of truth in beauty and beauty products.  We are doing this because we believe that real women are real pretty!”

  • Jennifer met Kat Von D, world renown tattoo artist and CEO of her own cosmetic line.  She couldn’t believe how friendly she was and was grateful with the amount of time she spent chatting with her and Caroline.
  • You can hear some of the music played in the episode through these links.  BIROCRATIC and MACROFORM.  They have some great tracks, so stop by their page to check out their music.
  • One of our favorite podcasts out there is ReplyAll from Gimlet Media.  It’s a show about the internet and if you tune in to their episode from the last week of July, you’ll hear them interview Macroform himself.
  • And finally, that makeup artist that Jennifer met and captured an Instagram pic with…His name is Billy Brasfield, better known as Billy B.  He’s kind of a big deal in the world of makeup having worked with the likes of Lady GAGA, Mariah Carey, Beyonce, and Tina Turner, among others.  You can see his work all over and in the pages of such publications as Harper’s Bazaar and Vanity Fair.

Thanks for Listening!

Thanks so much for joining Jennifer and me again this week as she traveled to NYC.  We would love to hear from you.  Leave us a comment below or send us a Tweet.  Just search “AsWeGrowPodcast” on Twitter.

But, if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Yeah, uh, we don’t have those installed just yet. Oops. Regardless, you know how to copy and paste a link into whatever social media site you desire, right?

Also, please leave an honest review for “Making It Up As We Grow” on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! Here is a simple “walk through” I made to help you understand how to review it on your iPhone. Each Rating, Review and Subscription matters a ton in how our show is ranked and we read all of them (sometimes twice in one day)!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, and follow us on social media.

Twitter :: Facebook :: Instagram

Other Links:
Music for this Episode: Birocratic – His discography is awesome. Stop by and buy his music.  Also, on this episode was music by Macroform
Website design: Carolyn Marquez at RunRuffian

Play

This is an episode with two stories.  The first being a fun, little glimpse inside the mind of a seven year old and hearing him call it like he sees it, even when speaking about his dad and mom’s podcast. He and his brother, after seeing me record and edit so many podcasts thus far, wanted to try their hand at interviewing.  Well, let’s just say that when you give a kid a mic, you better be able to handle what’s going to come out of his mouth.  It was definitely fu.

You’ll also get a quick rundown of Athens, Georgia’s downtown scene, which comprises of a beautiful historic skyline of painted brick buildings on one side of the street coupled with the lovely North Campus of the University of Georgia on the other side of the street.

The lionshare of this podcast revolves around Jennifer aka JennySue Makeup as she dives into what has made her blog successful in the past, some favorite accomplishments in the present and hopes for her future as a makeup artist and blogger.

You heard Jennifer mention how one of her proudest accomplishments was when she landed the lead makeup artist gig for Dierks Bentley’s music video for “Tip It On Back”.  You can watch the video here and towards the end, during the flashback scene, you will see two little boys running in a field, those are our boys, whom you heard talking to each other on this episode.

The song, “Tip It On Back” was co-written by Tully Kennedy, Ross Copperman and Jon Nite.  It was directed by Wes Edwards, who even to this day holds a special place in Jennifer’s heart for including Jack and Walker in the video.

Thanks for Listening!

Thanks so much for joining Jennifer and me again this week. Have some feedback you’d like to share? Leave us a message in the comment section below!

But, if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Yeah, uh, we don’t have those installed just yet. Oops. Regardless, you know how to copy and paste a link into whatever social media site you desire, right?

Also, please leave an honest review for “Making It Up As We Grow” on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! Here is a simple “walk through” I made to help you understand how to review it on your iPhone. Each Rating, Review and Subscription matters a ton in how our show is ranked and we read all of them (sometimes twice in one day)!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, and follow us on social media.

Twitter :: Facebook :: Instagram

Other Links:
Music for this Episode: Birocratic – His discography is awesome. Stop by and buy his music.
Website design: Carolyn Marquez at RunRuffian

Play

We interrupt this regularly scheduled podcast to bring you a special bonus episode. There are couple “sound discrepancies” that you might hear, but this particular episode was edited at the beach and on an iPhone.  I am a real stickler for sound, but this particular week, I simply had to let it go.

Sometimes our best-laid plans can go awry.  The title of this episode was inspired by a line from the poem, “To A Mouse”, by Robert Burns.  It basically says that:

No matter how carefully a project is planned, something may still go wrong with it.

Did you figure out just by the introduction that this particular episode was going to include a bit of a twist? Jennifer and I had planned to bring you part 2 of our sit down interview with her as she explained the challenges of blogging and how important it has been for her to find her voice and authenticity. Everything was on track to do just that until…we decided to take a family vacation to the beach this week.

Creating and editing a weekly podcast filled with stories is easy, said no one ever. Creating and editing a podcast episode while at the beach, staying in a condo with your three kids is well, close to impossible. So, I thought of a backup plan.

There were no dynamic microphones, XLR cables and sound buffering available for me to use with this episode.  Just a pre-recorded track with Jennifer and me talking and my iPhone to record my own thoughts both before and after our interview.

We sincerely appreciate you for listening and hope you enjoy this quick little bonus episode.  We’ll be back next Thursday with Episode 5 of Making It Up As We Grow.  Take care.

Thanks for Listening!

Thanks so much for joining Jennifer and me again this week. Have some feedback you’d like to share? Leave us a message in the comment section below!

But, if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Yeah, uh, we don’t have those installed just yet. Oops. Regardless, you know how to copy and paste a link into whatever social media site you desire, right?

Also, please leave an honest review for “Making It Up As We Grow” on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! Here is a simple “walk through” I made to help you understand how to review it on your iPhone. Each Rating, Review and Subscription matters a ton in how our show is ranked and we read all of them (sometimes twice in one day)!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, and follow us on social media.

Twitter :: Facebook :: Instagram

Other Links:
Music for this Episode: Birocratic – His discography is awesome. Stop by and buy his music.
Website design: Carolyn Marquez at RunRuffian

Play

So, here’s the biggest question for this episode?  What did you think of Scott’s singing?  Yeah, not that great, and that is why (thankfully) the singing lasts for only a few seconds.

What did we learn from this episode:

  • Compact discs are not dead yet, and work great when you’re in a pinch to get your media heard.
  • Asking for feedback can be unnerving, especially when it comes from close friends and family.  But it is helpful.
  • Jennifer, aka JennySue Makeup is now known as “The Reluctant Co-Host”.  However, she is sponsoring this episode, which is much appreciated.  Stop by her shop page here and “Shop her Look“.
  • Starting a new venture can be scary at times.  Here are two ways to soften that fear.
    • First, picture yourself stuck in a traffic jam on the freeway, but instead of getting frustrated, think of yourself in the fastest moving lane.  Sure, you’re going way below the speed limit, but those poor souls in the lane next to you aren’t even budging.
    • Second, add this quote you wherever you stash favorite quotes.  “Doubt, of whatever kind, can be ended by action alone. – Thomas Carlyle | Click to Tweet
  • “Don’t take your feelings out on your employees” as Jack quoted from what he read about in the book, “Who Was Steve Jobs?
  • It goes without saying, but Moms are super important.  Jennifer is a fantastic mom to our three children.  In fact, many of her blog posts, such as this one are inspired by her kids.  Also, Scott’s mom, an English literature major, helped teach Scott lessons growing up through literary works.  A favorite poem his mom taught him is, “The Road Not Taken” by American poet, Robert Frost.  This is your homework assignment for this week, as Scott will dive deeper on this poem in the next episode.

Thanks for Listening!

Thanks so much for joining Jennifer and me again this week. Have some feedback you’d like to share? Leave us a message in the comment section below!

But, if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Yeah, uh, we don’t have those installed just yet.  Oops.  Regardless, you know how to copy and paste a link into whatever social media site you desire, right?

Also, please leave an honest review for “Making It Up As We Grow” on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! Here is a simple “walk through” I made to help you understand how to review it on your iPhone.  Each Rating, Review and Subscription matters a ton in how our show is ranked and we read all of them (sometimes twice in one day)!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, and follow us on social media.

Twitter :: Facebook :: Instagram

Huge thanks to Jack, Lacie and Ashley for joining us this time!  See you next episode.

Other Links:

  • Music for this Episode:  Birocratic – His discography is awesome.  Stop by and buy his music.
  • Website design:  Carolyn Marquez at RunRuffian